Glossary of
Marketing Engine

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

The amount of money spent on advertising campaigns across different platforms.

A performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

An incoming hyperlink from one web page to another website.

The percentage of visitors to a particular website who navigate away from the site after viewing only one page.

The percentage of users who take a desired action, such as signing up for a newsletter or making a purchase.

The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

A search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine results pages (SERPs).

The act of sending a commercial message, typically to a group of people, using email.

The terms and phrases that users type into search engines to find information.

A standalone web page, created specifically for a marketing or advertising campaign.

The initiation of consumer interest or inquiry into products or services of a business.

The visitors that land on your website as a result of unpaid search results.

An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

A marketing metric that measures the amount of revenue a business earns for each dollar it spends on advertising.

A software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

The process of improving the quality and quantity of website traffic to a website or a web page from search engines.

A product or service produced by one company that other companies rebrand to make it appear as if they had made it.