E-commerce Breakthrough in Lagos Nigeria: Solving Delivery Issues and Boosting Marketing
The e-commerce landscape in Lagos, Nigeria, is booming, driven by a tech-savvy population and increasing internet penetration. However, despite the promising growth, businesses face significant last-mile logistics challenges that impact their ability to deliver goods efficiently and cost-effectively. These hurdles have profound implications for e-commerce marketing, affecting customer satisfaction, brand loyalty and overall market competitiveness. […]
