An optimization technique that divides a list in two, then sends a different email version...
Commonly representing luxury hotels / heritage and exclusive accommodations. Examples from international markets include; Preferred...
A record that contains information about a person’s purchase history, behavior, preferences, and contact information.
A person who specializes in the generation of quality leads, client engagement, increasing conversion rates,...
A sales executive that’s responsible for building relationships with potential leads for a business. The...
When different segments of an organization work towards satisfying the needs of and engaging high-value...
A strategy where the most profitable customer accounts of a company are targeted with specialized...
A B2B sales strategy where the most valuable business accounts of a company are segmented...
Refers to any outstanding short-term balance that your company owes another party or vendor .
Refers to any outstanding short-term dues that a vendor or entity owe you.
This is when one website hyperlinks to another website using HTML href code. Backlinks are...
An adjusted BANT formula for companies that provide online services. Priority substitutes budget, decision-making replaces...
An agreed-upon, fixed salary paid to an employee without factoring bonuses or commission into the...
An established minimum standard used to compare something against.
To address the customer’s issues/concerns allowing them to make a purchase decision. This is more...
Serving advertising to people who should be receptive to your message given past web behavior...
A visual representation of how a representative’s effort leads to conversion. To expand the curve,...
The value that a product brings to a consumer that may come with an emotional...
Unexpected sales opportunities that reps stumble upon without actively seeking them.
The net dollar amount of new accounts contracted.
High-ranking executives in a corporation or company such as a CEO, CTO, or CFO.
When a business asks companies to sell them their product. Companies usually compete for their...
A word or phrase used to inspire the end-user to take a specific action, often...
A follow-up practice when a salesperson repeatedly contacts a customer after a set period to...
The time that spent by representative searching for leads, performing administrative work, and performing follow-ups...
When a potential client calls to inquire about the company or product.
Taking the necessary precautions to prevent buyer’s remorse.
A bit of code that tells search engines which page is preferred when two URLs...
The maximum threshold that an employee is allowed to borrow against their salary. The limit...
A style sheet language used for describing the presentation of a document written in a...
When a customer or entity “goes dark” and is no longer responding or interacting with...
Qualitative or numerical information gathered and analyzed by a business to plan and predict future...
Information that’s manually recorded and documented for later use. Nowadays, most of this data is...
Exploring a prospective pool of clients in one’s vicinity to get information on potential leads.
The time it takes from first contacting the client to the time the deal is...
The process of removing duplicate data through filters or other means to correctly attribute a...
The stage of the sales process when the sale has been negotiated and the customer...
The rate that a team brings in leads, or the average rate of leads in...
In sales terminology, the person who has the means and makes the final purchasing decision....
Or simply just selling, it is the process of persuading a potential customer or entity...
A feature that enables you to send out messages to your customers at designated times,such...
Engagement rate describes the number of interactions—likes, clicks, comments, shares—apiece of content receives.
Content—whether it be a video, blog, social post, etc—that is relevant and interesting nomatter the...
The duration of time it takes to acquire a client and for the client to...
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