Backlink

This is when one website hyperlinks to another website using HTML href code. Backlinks are...

BANT for SaaS Qualification

 An adjusted BANT formula for companies that provide online services. Priority substitutes budget, decision-making replaces...

Base / Base Salary

 An agreed-upon, fixed salary paid to an employee without factoring bonuses or commission into the...

Baseline

 An established minimum standard used to compare something against. 

Beating Objections

To address the customer’s issues/concerns allowing them to make a purchase decision. This is more...

Behavioural Targeting

Serving advertising to people who should be receptive to your message given past web behavior...

Bell-Shaped Curve

 A visual representation of how a representative’s effort leads to conversion. To expand the curve,...

Benefit

The value that a product brings to a consumer that may come with an emotional...

Bluebird

 Unexpected sales opportunities that reps stumble upon without actively seeking them. 

Bookings

The net dollar amount of new accounts contracted. 

Bottom of the Funnel (BOFU)

The point where the customer has been through most of the funnel and all concerns...

Bounce Back Coupon Offer

A coupon that a customer gets after making a purchase that attempts to get the...

Bounce Rate

The percentage of people who visit your website but leave without visiting any other page...

Brag Book

 A personal record of a sales rep’s accomplishments that includes testimonials and visual evidence used...

Brand Awareness

How aware of your brand others are. What happens after you put your brand out...

Brand Personality

A set of human characteristics that are attributed to a brand. An effective brand increases...

Brand Recognition

The tools that you use to make your brand recognizable - logo, brand colors, brand...

Brand Resources

Content that provides value to consumers but may or may not directly include brand products....

BREAD CRUMBS

Links that appear at the top of a webpage that helps a page visitor better...

Business Development Representative

A skilled professional hired by companies to attract new business prospects, foster high-value relationships, and...

Business To Business (B2B):

Businesses that sell to other businesses.

Business To Consumer (B2C)

Businesses that sell directly to consumers.

Buyer Behavior

The customer’s behavior pattern and preferences when buying. 

Buyer Persona

Buyer Persona

A representation of your ideal consumer based on current consumers and market research.

Buyer’s Remorse

 A feeling of regret or anxiety about a purchase that compels buyers to return or...

Buying Atmosphere

A deliberate effort by the sales rep to create an ideal experience and environment for...