Encyclopedia

C

C-Level / C-Suite

High-ranking executives in a corporation or company such as a CEO, CTO, or CFO. 

Learn More →

Call for Proposal

 When a business asks companies to sell them their product. Companies usually compete for their...

Learn More →

Call To Action (CTA):

A word or phrase used to inspire the end-user to take a specific action, often...

Learn More →

Call-Back

 A follow-up practice when a salesperson repeatedly contacts a customer after a set period to...

Learn More →

Call-Blocks

 The time that spent by representative searching for leads, performing administrative work, and performing follow-ups...

Learn More →

Call-In

When a potential client calls to inquire about the company or product. 

Learn More →

Cancellation Prevention

Taking the necessary precautions to prevent buyer’s remorse. 

Learn More →

Canonical Tag

A bit of code that tells search engines which page is preferred when two URLs...

Learn More →

Cap Draw

 The maximum threshold that an employee is allowed to borrow against their salary. The limit...

Learn More →

Cascading Style Sheets

A style sheet language used for describing the presentation of a document written in a...

Learn More →

Cash Collection

The process of establishing how payment will be made on a product or service. 

Learn More →

Challenger Sales Model

A disruptive approach where customers are “challenged” out of their comfort zone to buy a...

Learn More →

Champion / Challenger Test

A method that determines the best marketing strategy to take. The champion is the current...

Learn More →

Channel Partner

A person or entity that partners with and sells the products of another company through...

Learn More →

Channel Sales

The process of grouping sales personnel that tackle different distribution channels for selling a product...

Learn More →

Churn

A term used to describe the percentage of clients who back out of a purchase...

Learn More →

Churn Rate

The net % of customers that a business loses over a given time period, If...

Learn More →

Churn Rate

 A formula used to determine the annual rate of customers unsubscribing to a service. It...

Learn More →

Claw-back

When money in the form of benefits has already been paid out to a person...

Learn More →

CLICK THROUGH RATE:

The percentage of the people who saw a search result, ad, or e-mail who then...

Learn More →

Click-To-Open-Rate (CTOR)

Measures the effectiveness of the content of your email. Calculated by the number ofunique clicks...

Learn More →

Client

The person or entity that buys the product or service your business offers. 

Learn More →

Close

 when a Sales rep guides the client to the final decision of purchasing the product...

Learn More →

Closed Opportunities

A term used to describe closes that led to both a sale or lack thereof. 

Learn More →

Closed Question

A type of question asked by marketers to receive a yes or no response targeted...

Learn More →

Closed-Lost

When the deal is closed, but the customer does not purchase the product .

Learn More →

Closed-Won

 A term that means a close that led to a successful sale and the successful...

Learn More →

Cohort

A group of individuals (e.g. users, customers, prospects) that exhibit the same, or similarcharacteristics. Example:...

Learn More →

Content Management System

A web application designed to help you make a user-friendly website. 

Learn More →

Conversational & Brand Building Content

Content that encourages user interaction and extends the desired brand image. 

Learn More →

Conversion

The completion of a predefined goal. This is often used to track the number of...

Learn More →

Conversion Rate

 The percent of people who complete an action prompted on a specific web page. (Example,filling...

Learn More →

Conversion Rate Optimization (CRO)

A process or system for increasing the percentage of visitors to a website that converts...

Learn More →

Cookie

A small item of data sent from a website, that is stored on the user’s...

Learn More →

Cost Per Acquisition (CPA)

How much it costs to acquire what is defined as an ‘acquisition’. This could include...

Learn More →

Cost Per Click (CPC)

The amount you pay on an advertising platform for each click. CPC (Cost Per Click)...

Learn More →

Cycle of Sales

The modern sales process is divided into seven stages: prospecting, preparation, approaching, presenting, handling objections,...

Learn More →
Shopping Cart

Start typing and press enter to search

Scroll to Top