Rankings

A term for where a website appears in search engine results. A site’s ranking may...

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Reach

Reach is a term associated with the content you digitally release. Not to be confused...

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A way for users to keep track of updates to multiple websites (news sites, blogs,...

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Also known as retargeting, a type of paid ad that allows advertisers to show ads...

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Web design that changes and is optimized for each specific device a consumer could beusing/viewing...

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The net % of customers that a business retains over a given time period, If...

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Gross revenue is generated for every dollar spent on advertising. (revenue from adcampaign / cost...

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Less specific than ROAS. The multiple of value generated for every dollar spent. That couldinclude...

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