Dark

 When a customer or entity “goes dark” and is no longer responding or interacting with...

Data

Qualitative or numerical information gathered and analyzed by a business to plan and predict future...

Data Entry / Processing

 Information that’s manually recorded and documented for later use. Nowadays, most of this data is...

Data-Mining

Exploring a prospective pool of clients in one’s vicinity to get information on potential leads. 

Days to Term Sheet

 The time it takes from first contacting the client to the time the deal is...

De-Dupe

 The process of removing duplicate data through filters or other means to correctly attribute a...

Deal Closing

The stage of the sales process when the sale has been negotiated and the customer...

Deal-Flow

 The rate that a team brings in leads, or the average rate of leads in...

Decision-Maker

In sales terminology, the person who has the means and makes the final purchasing decision....

Definition of Selling

 Or simply just selling, it is the process of persuading a potential customer or entity...

Definition of Selling

 Or simply just selling, it is the process of persuading a potential customer or entity...

Demand Generation

The targeted process of raising awareness and generating interest in a company’s products or services. 

Demo

 A slang word that’s short for sales demonstration or presentation. 

Demo Goals

The goal that a sales rep establishes for the number of sales presentations he/she will...

Demo Ratio

A formula to determine the conversion rate of your initial contact with a client. It...

DevOps

 Automated processes that happen based on how a customer reacts. For example, if a customer...

Dialer

 A device or software that automates phone calls. 

Direct Mail

 A form of marketing where tangible material is sent directly to a customer or prospect’s...

Direct Response Marketing

 A marketing technique that directly reaches potential clients to gauge and generate interest. 

Direct Sales

 When selling to the customer face-to-face at the location of the product. 

Discount

 A price reduction on a product or service that can be general (storewide sale) or...

Discovery

 The first point of contact with a potential client 

Discovery Call

 The initial phone call that gauges interest and whether a person or entity are part...

DOA Customer

Double Trigger

 When two events, or triggers, happen during an acquisition that speeds up the process of...

Drag-Along Rights

 When the majority of investors have the power to create a legal change in a...

Draw on Sales Commission

 An advance that is determined by the expected commission amount that a sales rep is...

Drip Campaign

 A digital email marketing campaign that steadily sends follow up and communication-based on the interest...

Drip Marketing

A sequence of communication that is written in advance, and then sent to prospective orcurrent...

Dynamic Content

Messaging on your website that is tailored to each unique visitor. For example, a newvisitor...

Dynamic Retargeting

Essentially, next-level retargeting—serving ads to users who have been to your website thatcontain images and...